Washington, D.C. 20549


Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): September 13, 2017

(Exact name of Registrant as specified in its charter)

Minnesota  1-11411 41-1790959  
(State of Incorporation) (Commission File Number)                        (I.R.S. Employer Identification No.)

2100 Highway 55
Medina, Minnesota 55340
(Address of principal executive offices)
(Zip Code)

(763) 542-0500
(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Item 7.01                            REGULATION FD DISCLOSURE .

Attached hereto as Exhibit 99.1 is a copy of presentation materials dated September 13, 2017 with respect to presentations to investors and others that may be used by senior officers of Polaris Industries Inc. (the “ Company ”). These materials are also available on the Company’s website at http://ir.polaris.com

Item 9.01                            FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits .

The information contained in this report is furnished and not deemed to be filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section. The information in this Current Report shall not be incorporated by reference into any filing or other document pursuant to the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing or document.


     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Date: September 13, 2017
/s/ Michael T. Speetzen
Michael T. Speetzen
Executive Vice President – Finance and
Chief Financial Officer of Polaris Industries Inc.

   POLARIS INDUSTRIES INC.   Huntsville Analyst & Investor Presentation September 13, 2017 

 SAFE HARBOR & NON-GAAP MEASURES  Except for historical information contained herein, the matters set forth in this presentation, including management’s expectations regarding 2017 future retail sales, shipments, net income, and net income per share, and operational initiatives are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ materially from those forward-looking statements. Potential risks and uncertainties include such factors as the Company’s ability to successfully implement its manufacturing operations expansion initiatives, product offerings, promotional activities and pricing strategies by competitors; economic conditions that impact consumer spending; acquisition integration costs; product recalls, warranty expenses; impact of changes in Polaris stock price on incentive compensation plan costs; foreign currency exchange rate fluctuations; environmental and product safety regulatory activity; effects of weather; commodity costs; uninsured product liability claims; uncertainty in the retail and wholesale credit markets; performance of affiliate partners; changes in tax policy and overall economic conditions, including inflation, consumer confidence and spending and relationships with dealers and suppliers. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the Company with the Securities and Exchange Commission. The Company does not undertake any duty to any person to provide updates to its forward-looking statements. The data source for retail sales figures included in this presentation is registration information provided by Polaris dealers in North America and compiled by the Company or Company estimates. The Company must rely on information that its dealers supply concerning retail sales, and other retail sales data sources and this information is subject to revision.   

             MY2018 RZR High Performance Pricing Strategy  3  Significantly Stronger Line-Up for MY18 – Promo, Mix, Features, Pricing Add to Financial Plan  STRATEGY:  Position RZR to win in the market place with cleaner, broader, more powerful line-up.  MY17  MY18  Heart of the Market  $17,500  $23,500  Turbo Top of Line  XP 1000 (Non-Turbo)  MSRP $19,499Heavy promotions  80% of the market  Turbo XP  MSRP $24,999Heavy promotions  XP 1000 (Non-Turbo)  MSRP $17,999Less promotions  Turbo XP Walker Evans  MSRP $19,999Less promotions  Turbo XP Fox Shocks   MSRP $22,999Less promotions  Turbo XPDynamix  MSRP $25,999Less promotions  75%+ Share of Segment        9-13-17 

 Fall 2017 Early Results  4  Very Early Results Promising – Easy Comparables  N.A. ORV Retail  NEW! RANGER XP 1000 Orders  NEW! RZR Turbo Dynamix Orders    +150%To Goal   +200%To Goal   Up double digits % (July/August 2017)  N.A. ORV Retail July/August 2017  Initial Orders for New! MY18 RANGER/RZR  Managing delivery & logistic challenges in September  Assessing impact of Harvey & Irma  9-13-17